How do you decide how often to blog? It’s a fact that blogging can definitely burn you out fast if you’re not careful! So when you do get burnt-out, take a mini-break in order to refocus your efforts and then return to the scene refreshed. I took three weeks off at the end of this past year and recharged, and ultimately I came back with fresh blogging ideas and many fun topics.
I was curious about how others bloggers deal with this, so I reached out to ten bloggers and asked for their perspectives on how they will approach blogging in the coming year. I will be providing their important feedback later in this post, but first I would like to share my experience with you.
During my first year of blogging, I only posted 22 articles, which equals about one or two posts a month. After my one year anniversary, I felt I needed to write at least once a week. Obviously, I saw a shift in traffic right away. You often get back into an endeavor what you are willing to put into it, and in my opinion once a week works for me.
I see other writers who deliver one post a day, usually based on high quality content. This amazes me! Blogging daily works for some people, but it might not work for others. I have found that if you create new and unique content that is written in an enjoyable style, your readers will most likely want to see what you have to say next. The more often you publish notable posts, the more remarkable material there is for people to read and share with others.
I write when I’m suitably inspired, and not just to meet a quota. I’m not sure if my readers have enough time to read that much!ツ
I find that I learn so much by doing these series and inviting friends to share their expertise and individual perspectives on subjects. With that being said, it is my pleasure to introduce you to these…Bloggers.
Finally, I hope the knowledge from the following dedicated bloggers will give you an idea of what works for them.
So, what’s your magic blogging formula?
|In 2012, my approach will be simple: listen to what my readers want and find amazing experts to write on those topics.|
|Know your audience! Get inside their heads, know what makes them tick, pay attention to what captures their interest. I know I have hit the mark when I get comments like, “Are you looking over my shoulder?” or “I really need to work on this.”|
|Use social media to ‘tune in’ to what your audience is talking about. Pay careful attention to what frustrates them and what tweets or status updates get the most comments. Those provide important insights into future topics worth exploring.|
|Now all you need to do is deliver it in an artful form that is uniquely you!|
|If there is a magic formula for blogging, please let me know so I can buy it. ツ|
|For any blogger who makes it past the year mark, I say try new subject matters on your blog. If it doesn’t work, you can take it down. If it works, then you would have discovered a new reader. My blog became popular because I blogged about what I felt at the time – insecure about my finances.|
|Four years later, my finances are much healthier so I am including content for people who have discretionary income. It’s not about alienating one reader but growing your readers. You have to give your blog wings.|
|I’m finding that trying to cover too many interests dilutes my focus and makes posting content that on a regular basis difficult. In 2012 I’m going to spend more time concentrating on my true passion, the tech niche. Learning how to bring posts to life with video and better quality photography is also on my agenda this year.|
|My biggest bit of advice for a new blogger is to keep in mind that it’s called “social media” budget a big portion of your time for getting to know others in the space. Don’t be afraid to interact with people outside your niche and introduce those people to each other. Relax, be yourself, get social, support others, have fun and watch social media magic help your blog to grow.|
|I started blogging mostly to share the highlights of my career with the world. Blogging has been very useful as it has allowed me to share more information than other social media outlets. It has been a fantastic compliment to my website, I can refer people wanting more information regarding my latest events, press coverage, and charity events to the blog.|
|I would say my blog is my “Social Media Head Quarters”, it is a hub of information. You can find out about my product lines, you can connect with me through Facebook, Twitter or watch me paint via YouTube. Blogging is a way to share my inspiration and 140 characters just aren’t enough to express my feelings.|
|My goal for 2012 is to blog more about things that I am passionate about such as spirituality and to share more photographs.|
|I write a couple of different blogs and while the approach is different for each, there are some similarities. Blogging offers me a chance at longer conversations with friends as well as people I may not know yet. I tend to blog about newsworthy items or about my perspective on issues – in the hopes that my thoughts will spur more conversation.|
|I don’t blog because I want people to hear my opinion – I blog because I want to converse and debate and stretch my perspective on issues that matter to me.|
|In 2012, I plan to update my blogs once a week – more if the opportunity presents itself. More importantly, I’ll continue to read and comment on other blogs for the learning and networking opportunities. As a print journalist refugee, I’m so thankful for this medium and the opportunities that go so far beyond what print will ever be able to offer.|
|“Quality over quantity” is this year’s theme for my blogging, business, social media, and personal life. When I began my blog nearly three years ago, I was posting 3-4 blog posts per week. Juggling blogging with my professional art career, writing and family responsibilities became overwhelming at times. This year, in order to combat burnout, I have decided to cut back on my postings to 1-2 original posts per week.|
|Yes, it is important to keep a steady stream of traffic flowing to my blog, so I am constantly working to increase my loyal following of readers and newsletter subscribers by building trust and meaningful connections on Twitter, Facebook, YouTube, Triberr, StumbleUpon, and Google Plus. Replying to my readers’ comments as well as taking time for commenting on other blogs is at the top of my list.|
|Quality content has always been important to my blog, but nowadays I am being extra cautious to only accept original guest posts that have not been previously published on other blogs. Duplicate content can negatively impact blog ranking.|
|Of course, blogging great content every day is better than blogging great content only a few times a week. But right now for me, the quality of my life is more important than the quantity of my blog posts. ~ Lori|
|You don’t want to blog for the sake of having an updated website, especially a business one. Prospects and customers will find your blog and it needs to be worth their time to read it. They’ll also see your business is active, gain insight into what you know and trust you a little more.|
|Although I’ve blogged five days a week, I’m committed to once a week. That’s what works for me in keeping my business and personal lives balanced. At the same time, it lets me share knowledge, satisfy search engines and stay fresh.|
|Make it work for you. Don’t let experts dictate what’s best. It’s OK to listen to what they have to say as long as you base your decision on the right factors. Giving into pressure to do what they say ultimately leads to faster burnout and sacrificing quality.|
|Most recently, one of my dearest client just asked if we could help them on getting strategy and implementation in place for blogging for their corporate communications department. He asked if there is any magic formula to any successful blogs out there. Although, there isn’t any magic formula in developing a successful blog per say. There are best practices that you might want to implement. First and foremost, you need to know your overall strategy. Then, try to keep it up by creating an editorial calendar that essentially will build up your content throughout the duration of your blog strategy. Get a system going and do blog at least once or twice per week. Did you know that as of August 2011, there are estimated over 164 million blogs out there?|
|Here are more facts and data:
|Here are my top 5 tips to keep in mind on blogging:
|Interesting fact! By looking at the statistics, we need more women bloggers out there. Come on ladies, let’s help on balancing that number out. Together, we could be on a forefront in engaging our audience together.|
|If you need additional tips or help, please contact Ivo Lukas|
|My approach to blogging in 2012 will be to carve out time and blog more regularly. It can be a challenge to blog when I’m on the road, especially with the littles in tow. Also, I’ve found it’s worthwhile to blog when you’re not totally excited about something or have nothing to offer readers. I find that posts or topics I’m most excited about end up resonating with readers — they feel your enthusiasm and want to continue reading. I respect our readers’ time too and don’t want to post just for the sake of a post.|
|Also, it’s so important to not try to be something you’re not. I’m a snarky working mom juggling a blossoming start up, travel and my family. My posts are not all cupcakes and lollipops, neither is real life, is it? I think readers appreciate our unfiltered voices — I wouldn’t connect with a step ford wife either!|
|We love sharing real word-of-mom advice on family travel, hotels, attractions, airlines and destinations. We offer our readers our real-life accounts of what happened when we checked into the hotel, what room works best for families, what to expect from room service and lots and lots of minutia.|
|When you have a great post, ask your family, friends and fans to Re-tweet, post on Facebook, Google+ and LinkedIn. Be sure you reciprocate by doing the same for them, too! Collaboration and supporting other bloggers and writers in your niche is a great way for us to all succeed and attract new readers. Here’s to the Year of the Dragon!|
|This year, I hope to do more guest blogging on other sites, as well as have some guest writers contribute to mine – it’s a great way for both parties to benefit and share new information/perspectives with a new audience.|
|I think the biggest seed of advice I’d offer a new blogger is to not be afraid to get started. I brainstormed content for months before actually debuting my blog, exactly a year ago. I was terrified of variety of things… Every possible excuse NOT to start crossed my mind at least once.|
|But, of course, once I finally jumped in, I was so glad I did. It’s exciting having something that’s both “mine,” and that I can use to help others learn. It’s an AMAZING feeling when people remember something specific you’ve written, or compliment your writing and or content.|
|I don’t think there’s a “one size fits all” formula for bloggers – you have to just know who your audience is, where they are, and what they expect from you. When you have all those things defined and you’re knowledgeable and passionate about your subject matter, the writing part comes naturally.|