When it comes to social media, I think there are a lot of ways to do it successfully, while also making sure you stay true to your identity outside of the virtual world. As such, there are many ways to make your life, online and off-line, easier.
I recently wrote a piece about balancing life and your social networks. In that post, I expressed my view on how to share my tweets with people in different time zones and keep my life balanced using automation. Ultimately, I have come to realize that I can be unplugged from the social media sphere when I am out in the world, living my life.
Originally, I was very against scheduling or automating anything. I felt it was robotic to automate my time on Twitter, but after reading @2morrowknight ‘s post, “My Support of Blogger Aaron Lee’s “Scheduled Tweets,” I realized that as we curate the content on our pages, an automation strategy doesn’t necessarily categorize you as a robot. I read my content and stay selective about what is scheduled on my Twitter stream. I am the curator of my social media pages and read everything before sharing it. Additionally, I only schedule tweets on Twitter and do not automate other social media accounts.
On an average day, I may receive anywhere between 500 – 1000 replies and re-tweets. I don’t want to “tweet bomb” my stream, so it works for me to schedule my tweets throughout the day. Nonetheless, I do hop in here and there to say “hi” or respond to questions.
I like to reciprocate and share the content of bloggers who have been generous with me. If the individual is not a blogger, I like to include something from their Twitter page. By scheduling my tweets, I can effectively space-out content throughout the day.
Ask yourself this question: If you are against scheduled tweets and someone is kind enough to stream your tweets on a weekly basis, would you really have a problem with this arrangement? I wouldn’t, but I also think it’s a personal preference. I just know that this strategy has been working a long time for me. I am able to meet new Twitter friends and introduce a new person or two to the stream every day.
Someone asked me if I truly feel that scheduled tweets are engaging. Ideally, I would love to respond to my friends immediately but it’s not always realistic. Sometimes I respond to my messages quickly, other times it takes me a few hours to get around to it. I do know that people seem to appreciate that I respond to them.
It’s important to remember that social media is fast-paced, so I try to stay flexible in my response time. Sometimes you have to consider a person’s following when thinking about response time. The more followers they have…the more time they probably need to get back to you.
Therefore, it’s good to give your page a break every now and then. Some “down time” with your audience is healthy.