UPDATE by 1RunAmerica
1RUN SPONSORS FIRST DIABETIC TO RUN ACROSS THE U.S.
WASHINGTON, DC, March 15, 2012—As of this morning 1Run has decided to indefinitely postpone their national wellness campaign for diabetes awareness. Last year, 1Run announced its support for Doug Masiuk, the first type 1 diabetic to attempt running across the United States.
Earlier this week, Masiuk had slight pain in his left leg. On Thursday, March 14, 2012 he saw two different Maryland doctors. After taking x-rays it was determined that he has a hip stress fracture. The prognosis means he will need to take time off from running. 1Run campaign manager, Kate Griendling, spoke to Masiuk around 4:45PM last night at the conclusion of his last appointment. She immediately contacted members of the 1Run social media team and they decided to postpone the campaign indefinitely. Sponsors of the run, such as Rosenthal Automotive and Union Rescue Mission, were notified last night and early this morning.
“My heart goes out to Doug and we all wish him a speedy recovery,” Griendling stated. “Our volunteers, followers and sponsors worked tirelessly to make this campaign possible,” Griendling continued, “and to them, you have my sincerest appreciation for the work you have done and my deepest apologies that your support won’t be recognized on a grander scale. I was looking forward to seeing our efforts come to fruition.”
A talented social media team and robust social media platform drove 1Run’s success. On behalf of 1Run, a retraction will be issued to each blogger and/or outlet that promoted Masiuk’s run. 1Run will also announce its decision to postpone the run indefinitely via Twitter.
1Run had retained Ann Tran to support Doug’s campaign and is the lead social media consultant. Tran, with the help of her outstanding team, managed 1Run’s brand through the Twitter handle @1RunAmerica. The 1Run team included five social media experts, Steve Akins, Chris Burget, Sean Gardner, Lori McNee and Amy Neumann.
Masiuk’s mission was to raise national awareness about type 1 diabetes and fight the rise of type 2 diabetes by visiting schools, camps, hospitals, and organizations in the communities through which he runs. He was set to begin his campaign in Los Angeles on March 31, 2012.
Recently, I wrote an article about the power of give and take in social media and how it helps us to get an inside view of how the Universe works. In light of that, please allow me to share this amazing story with you:
A few minutes into my phone conversation with Lori McNee , Chris Burget asked if he could join the call. I had featured Burget in a recent post, What are your favorite social media apps, and he wanted to express his gratitude for including him in the article.
Burget has proven a very supportive friend on Twitter, making him an obvious collaborative partner. Burget’s appreciation went further than just words; he offered to help me get a vehicle should I ever need one. He has connections to Rosenthal Automotive, a local dealership in Northern Virginia. His graciousness moved me. I thanked him, but thought to myself, “I’m not sure I’ll need a car anytime soon, but I’ll keep his generous offer in mind.”
The following day, I was discussing campaign strategy with one of my clients, Kate Griendling. She is the campaign manager of 1Run, a 501(c)3 non-profit organization created to fight the diabetes epidemic and spark change in our nation’s diet and exercise habits. 1Run President, Doug Masiuk, is running across the United States to raise awareness of type 1 diabetes and fight the rise of type 2 diabetes.
I asked Griendling what was stalling the 1Run campaign. She told me that the campaign needed a car.
Guess who I called? I called Chris Burget and told him I would take him up on his offer. Of course, when I described the 1Run project to him, he was all for it. Burget helped us secure a sizable monetary donation with Rosenthal to kick off this amazing project.
From here, let me introduce you to our #1RunAmerica team Doug Masiuk, the star of @1RunAmerica .
Doug @1RunAmerica leads the #1RunAmerica team and is living proof that lifestyle choices matter. Since reclaiming control of his health and properly managing his disease, Doug runs 175 miles a week and needs only a fourth of the insulin he once required. Doug once ran so much that he went 13 days without an insulin injection. The American Diabetes Association (ADA) and Juvenile Diabetes Research Foundation (JDRF) are studying Doug’s remarkable transformation to better understand diabetes management.
As the campaign unfolds, we’ll witness social media in action as Doug runs across America – from California to Maryland. The social-media-mobile, transporting the team and accompanying cameras and equipment, will sport social media logos and corporate team sponsors all over it. Doug and his team will immortalize the journey through tweets, Facebook posts, Chime.in, G+ and more.
Please allow me to tell you a bit about our esteemed sponsors and how you can participate. Not only has Rosenthal thrown their wholehearted support behind the project, but we also received a generous offer from DAXAM, a digital graphics printer and installer located near Chicago, to give the social-media-mobile a makeover with a top-of-the-line car wrap featuring social media and sponsor logos to trek across the country in style.
How did this happen? Steve Akins, a dear Twitter friend who also has volunteered to redesign the 1Run website (coming soon), happened to mention Doug to one of the owners when talking to him about the power of social media to make a difference. DAXAM was immediately behind the project.
Companies like Nike and Johnson & Johnson have joined up as well. Several diabetes-oriented non-profits have lent their support to the campaign too. Ever heard of the American Diabetes Association; JDRF, Improving Lives; Curing Type 1 Diabetes; and the Diabetes Caucus? Well, they support Doug too!
I’m extremely excited about working on this campaign with Doug and 1Run. I am very blessed to have my Twitter friends donate their time and enthusiasm to this cause.
I’m pleased to introduce the five enthusiastic, smart and compassionate people comprising the 1Run social media team. All five are passionate people who joined our cause because they believe in the power of social media and giving. I’ve worked with each team member separately on various other projects throughout the past two years, but I’ve only met @2morrowknight in person. All of our strategic meetings are through the web and conference calls. My hope is that we will all meet face-to-face via this monumental campaign.
How can your corporation, and you as individuals, help us with this campaign? Would you like to see your logo next to other wonderful organizations such as Nike and the American Diabetes Association? If you would like to have your decal featured on the #SocialMediaMobile, please contact me. You can also donate here.
We are beyond excited to work on such a groundbreaking project! Please join us as we journey across the U.S. with Doug, @1RunAmerica and take out diabetes one step at a time.