{"id":3269,"date":"2012-02-27T07:35:16","date_gmt":"2012-02-27T14:35:16","guid":{"rendered":"https:\/\/ann-tran.com\/?p=3269"},"modified":"2014-01-23T16:32:27","modified_gmt":"2014-01-23T23:32:27","slug":"nurturing-partnerships-in-social-media","status":"publish","type":"post","link":"https:\/\/ann-tran.com\/2012\/02\/nurturing-partnerships-in-social-media\/","title":{"rendered":"Nurturing Partnerships in Social Media"},"content":{"rendered":"
For the past two years, I have been working on my social media accounts, which includes building my community and connections by attending tweet-ups and conferences, as well as reassessing and fine tuning my content on my social media pages and my website. \u00a0My blog is just slightly over one year young. \u00a0For certain, the social network medium, as a whole, is appreciated.<\/strong><\/a><\/p>\n The supportive community and friends I\u2019ve met in real life and through my travel are incredibly unique, and I regularly chat with numerous social media friends via phone, direct messages and through e-mails. \u00a0I value the admirable relationships that have been created because of social media and it is this that makes social media great.<\/p>\n I will be introducing some of my social media advocates to you later in this post, I am eager to share with you their experiences and expertise.<\/p>\n Thinking about my own experience, I do have to admit that I see the \u201cROI\u201d being returned on the sweat equity I\u2019ve put in over the years. \u00a0Of course, this did not happen overnight and it has been a lot of work.<\/p>\n You are probably wondering why I am bringing this up?<\/p>\n When you approach your advocates, you may want to provide a scenario about how they may benefit from collaborating with you. \u00a0What is in it for them if they decide to share their valuable time? \u00a0After all, everyone\u2019s time is valuable, and this is something each of us has to consider when thinking of our social media friends and our interactions with them.<\/p>\n If you are lucky enough to work with someone who supports your cause or project, just as with any relationship, it\u2019s necessary to provide mutual respect and cherish them. \u00a0Think in terms of collaboration. \u00a0Remember, if you are not compensating them, don\u2019t dictate. \u00a0Instead, ask warmly and think about how you can reward them in return, especially if you are not planning to pay them cash for their efforts.<\/p>\n I personally call each person when I start a project and ask for their input. \u00a0This process also allows me to get to know them better (I don\u2019t mean when I do a blog post). \u00a0Try to personalize the relationship that you are looking to form and strengthen. \u00a0A particular point that must be stressed is that this cannot happen through a standardized template e-mail. \u00a0An email of this nature doesn\u2019t make the person feel warm and welcome, but a well thought-out message that is written strictly for them will.<\/p>\n Make sure that they get to preview the content and clearly understand the project. \u00a0Never expect someone to go in blindly on something you are planning. \u00a0Wouldn\u2019t you want to examine and digest the material or information associated with a project before you put your name or brand on it?<\/p>\n Furthermore, if your event is cancelled, have the courtesy to update all parties in a timely fashion so they are not out of the loop. \u00a0This also eliminates confusion. \u00a0\u00a0Remember, politeness goes a long way in social media. \u00a0No matter the medium, good manners have a way of traveling and inspiring positive feelings.<\/p>\n It is now, with great pleasure, that I introduce my social media friends. \u00a0I am sure you will find much valuable insight through their input regarding what they have personally experienced on this social media ride.<\/p>\n Of course, feel free to share with us your experiences!<\/p>\n\n\n
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