{"id":6452,"date":"2013-11-26T06:13:00","date_gmt":"2013-11-26T13:13:00","guid":{"rendered":"https:\/\/ann-tran.com\/?p=6452"},"modified":"2013-12-21T07:18:30","modified_gmt":"2013-12-21T14:18:30","slug":"what-do-you-think-will-be-the-game-changer-in-social-media-in-2014","status":"publish","type":"post","link":"https:\/\/ann-tran.com\/2013\/11\/what-do-you-think-will-be-the-game-changer-in-social-media-in-2014\/","title":{"rendered":"What do you think will be the game changer in social media in 2014?"},"content":{"rendered":"
2013 came and went very quickly! I’m grateful to have spent the year continuing my adventures in social media with friends and readers. \u00a0Thank you all for your unfailing support!<\/p>\n
Two key lessons I’ve learned: you are only as good as your team, and your fans are instrumental in your success.<\/p>\n
Knowing this, brands should choose their influencers carefully, understanding that quality outreach is an investment in the future growth of their business.<\/p>\n
In the coming year, smart brands will change the game by hand-selecting influencers whose content and persona best align with the company’s brand message. \u00a0Investing in these influencers will bring savvy brands some of the 2014’s most successful marketing.<\/p>\n
I thought it would be interesting to reach out to some folks I’ve worked with or followed closely this past year to ask them what they think the game changer will be for social media in 2014.<\/p>\n
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