Could a Hashtag Get You Into Bed?

Is this the most luxurious Twitter Chat Yet?  Traveling is my passion, but being on the road can be wearing.  Having just returned from a trip, I was looking forward to relaxing and decompressing.  I had settled down with some tea and a week’s worth of unanswered emails when I received an invitation from Liliana Baldassari @LiliBaldassari at the Four Seasons @FSWashington in Georgetown, D.C. 

Would I attend Four Seasons Twitter chat?  #InBedWithFS  A Twitter chat wasn’t exactly on my to do list, but the hashtag—#InBedWithFS—intrigued me.  It was a Twitter chat that included an overnight stay so participants could experience The Four Seasons’ new “Discover Signature Sleep With The Four Seasons Bed.

I had been to a prior tweet-up, and it was definitely the most luxurious I’ve attended to date.  They provide fun, interesting content that you can share with your audience, making it easy to engage, and my online connections were engrossed in the conversation as they followed the action on social media.

The first thing I saw when I entered my room was this sweet, delicious bed “cake” greeted me:

As if an entire gourmet cake was not enough, shortly after I checked in, the Four Seasons team brought up a Sweet Chamomile Reduction Tea mix with Gin for a nightcap.  I will be returning for another visit @dcelixirmixer !

Having indulged my sweet tooth, I tried out the new bed, and had a marvelous and tranquil sleep. You must try it, but plan ahead: these beds are in demand! “Travellers can contact individual Four Seasons properties in advance of their next visit to inquire about the availability of the new bed.” – See more here:

As a traveler, I felt thoroughly pampered.  As a social media professional, I’m impressed by Four Seasons’ innovative and creative campaigns.  The marketing medium continues to test this platform, and I respect Liliana for her forward thinking approach, making connections with influencers via social media.  Jean @jeannewmanglock and I had a memorable experience at your grand hotel, and the interlude gave us an opportunity to catch up.  Thank you again, @LiliBaldassari, for a sensational visit!

If you want to pitch me something.  What is the hook?

Please note that the Four Seasons invited us as their guests for this spectacular experience: we did not pay for our stay.

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2 Replies to “Could a Hashtag Get You Into Bed?

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