Generally, I do my best to focus on helpful and inspirational tips. That said, when I encounter a situation that some may experience, I like to share my point of view in case it’ll help.
Some of my Twitter friends have inquired about gaining a better understanding of how to get the attention of social media influencers.
While assessing how to best answer, I decided to create a guide explaining How to NOT Get Someone’s Attention in Social Media:
- Work on building a relationship with the individual before blindly direct messaging them to share your blog posts. Re-tweeting them once or twice may not be enough. Why? The individual may not have seen your re-tweet. Have conversations and develop a positive rapport with the individual.
- Share some of their content before direct messaging the Twitter influencer to share yours. If you would like them to share your post, ask yourself, “Would I go up to someone in real life and ask him /her to promote me when I have not had prior engagements with this individual? Am I comfortable enough with this person?”
- If you would like to ask someone to share your blog content, you may want to leave a few comments on their blogs to get their attention – or, share a few of their blog posts. Display that you’re active in this community you share with them.
- Keep in mind that, just because you do this, doesn’t necessarily mean they’re definitely going to return the favor. Why? Because your own content may not be in line with the influencer’s social media pages. Social media power users do not have time to read all the requests, and most of them will not share something they have not read. Along that token, too, realize a decline is not always personal.
- Another possibility, if your content has not been shared, is that the influencer you have tried to contact is busy with their life activities. Remember, the social media power-user is not there as your administrator. We’re all really busy juggling our day-to-day happenings while balancing social media, work, projects, family, etc.
- If you see a post you like and would like to put your spin on it, make sure you revise the content in your own words. It is not a good idea to lift the content directly from the original author without giving them proper credit. Eventually, the author will see the post and note the identical verbage from his/her site, plus your readers will know where it originated as posts are date stamped. Give credit where credit is due!
In order to create positive synergy with your friends on social media, The best thing you can do is build relationships. It takes a little more effort, but you’ll reap greater long-term rewards.
The best way to do this is to cut back on JUST sending requests and poking them on Facebook, and also limit direct messaging them on Twitter as these types of annoying gestures clog up the influencer’s in-box, and will not get his or her positive attention.
One last thought: take time to reflect and re-evaluate your blog traffic situation. Instead of focusing on getting everyone to share your content, perhaps focus more in creating content that will travel on its own merit.
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